The Ad Club, organisers of the Effie Awards in India since 2001 has received a record 465 entries for the 2014 edition of the competition. This is up from the previous record of 419 set in 2013.
Effie is an international award that recognises effectiveness in marketing.
Judging of these 465 entries will take place in Delhi and Mumbai. The award ceremony is scheduled to be held on 16 January 2015 at the SeaSide Lawns, Hotel Taj Lands End in Mumbai.
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9 hours ago
The report also suggested that HD channel viewership increased by 15% in the last two years