Ad Club debate: Is consumer the new devil?

The Advertising Club of Bombay hosted a discussion last evening on the topic 'Consumer is the new devil', featuring panelists Agnello Dias (founder, Taproot India), Sanjay Purohit (Executive director-marketing – India , chocolate category – Asia, Cadbury), Vikram Sakhuja (CEO – Group M, South Asia). Sunil Lulla, the newly appointed MD and CEO of the Times Global Broadcasting Company, was the moderator of the discussion. Dias was the first to speak and he admitted that creatives were coming to terms with the new consumer.