The Advertising Club has announced that the Effie 2015 awards gala will be hosted on Wednesday, 27 January 2016, in Mumbai. Campaigns that ran in India from 1 October 2014 to 30 September 2015 are eligible for entry.
Among other changes, a new category ‘New Product or Service – Best Campaign for a Start-up’ has been introduced.
The ‘Digital Campaign’ category has been redefined as ‘Integrated Marketing Campaign’.
The erstwhile ‘Rural Marketing’ category has been rechristened as ‘Small Town and Rural Marketing’.
Barring Best Ongoing Campaign, all other categories will now be eligible to compete for the Grand Effie.
Entries to the competition can now be submitted online.
On the changes, Raj Nayak, president, The Advertising Club, said, “The Effies is the award that recognises advertising effectiveness. To be able to do justice to its purpose, it is imperative that we recognise and integrate the changing landscape of advertising in India with the rules of the award. I am confident that the modifications that we’ve introduced this year will further streamline the purpose of Effies with the ground realities of advertising in India.”
Ajay Kakar, 2015 awards chairman, said, “The advertising industry has grown from strength to strength since its inception in India. Not only has our industry grown in volume but also in terms of geographical spread. It is in recognition of this reality that, for the first time, Effie India will be organising the first round of judging at Bengaluru besides Mumbai and Delhi.”
Vikram Sakhuja, 2015 awards co-chairman added, “What's new in Effies is your work. Celebrate the fact that you did something creative, analytical, but always accountable. We love madness but love the method underlying even more. If you've done something that made you proud chances are we would love to see it. Let it rip.”