Digitas India has announced the appointment of Abraham Varughese as chief creative officer.
Abraham will be based in Mumbai and will work with the agency's leadership team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO).
He moves from Publicis Groupe Malaysia where he was chief creative officer.
Khurana said, “As CCO, Abraham will play a key role in setting and driving the future direction of our creative strategy. With his creative firepower, we look forward to unlocking more opportunities to connect with our client's audiences in meaningful ways, combining creative thinking, tech, data and media. He is a modern communicator, a courageous leader and his lived-in experiences from around the globe adds great texture to our team.”
Varughese said, “As the entire industry attempts to adapt and navigate a plethora of platforms that are constantly evolving, I can’t think of a better place to be at than Digitas India. It’s a rare opportunity to collaborate with the best minds in creative, CX design, technology, strategy and data – capabilities that are key to bridging the gap between the real world and tomorrow’s all-encompassing virtual spaces. I look forward to co-creating compelling brand experiences for our clients, and ultimately delivering consumer journeys that are truly memorable.”
He has also had stints with Bates, Leo Burnett, TBWA\RAAD and FP7/McCann-Erickson.