ABP Network re-brands with new logos for channels, digital

Saffron Brand Consultants has worked on the new identity

Dec 16, 2020 04:45:00 AM | Article | Campaign India Team

ABP Network has unveiled new logos for all its news channels and digital platform.
Through this change in identity which has been conceptualised by Saffron Brand Consultants, the group wants to represent the 'fearlessness, dynamism, and thought-leadership of the channels'. It also aims to demonstrate the brand’s connection to the nation and its people.
Avinash Pandey, CEO, ABP Network, said, “We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels and digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from a relatively static framework, to make itself better suited for the fast-evolving media landscape.”
Jacob Benbunan, co-founder and CEO, Saffron Brand Consultants, said, "Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”