ABP Network joins the creative bandwagon with ‘ABP Studios’

The content division will create pan-Indian stories for audiences globally

Jan 22, 2021 08:41:00 AM | Article | Campaign India Team

ABP Network has announced the launch of ABP Studios, a content creation service. 
Targetting new-age viewers, the Mumbai-based content and production company comprises a team of experts. The studio will offer services such as IP creation, production and co-production of fiction and non-fiction content across various platforms.
Through a vision that transcends ‘black and white’, the creators of the Studios envision for local Indian stories to become world stories, for Indian and international audiences to engage with. 
Avinash Pandey, CEO, ABP Network, said, “We are taking an important step towards engaging with the new-age content consumers of this era. With the introduction of a more focused segment on content production, we will be able to effectively build upon our competitive advantages to create greater value for our customers and stakeholders alike. I am confident that our new venture is well-positioned to lead the ABP brand - to the next phase of its development.” 
The new productions are underway and soon slated to make its way onto OTT platforms.