iCubesWire has bagged the digital media mandate for Mankind Pharma's dog food brand, PetStar.
As per the mandate, the agency will be responsible for boosting the brand's online presence, spearheading digital branding, SEO, media planning, and designing social media campaigns.
The account was won post a multi-agency pitch.
A PetStar spokesperson said, "With this new partnership, we aim to develop an online brand identity for PetStar that appeals to the target audience. In addition, our target is to reach a larger audience through relatable and up-to-date content."
Sahil Chopra, founder and CEO, iCubesWire, said, "We're thrilled to partner with Mankind Pharma, and are looking forward to connecting their brand, 'PetStar,' with its target audience. With our team working on cutting-edge strategies, we aim to position PetStar as one of the top choices for the target group."
