ABP News Network has changed its brand name to ‘ABP Network’ as it looks to expand its offering beyond news to content creation, production, brand solutions and more.
The rebranding consists of a redesigned logo conceptualised by Saffron Brand Consultants – an independent brand consultancy based in Madrid, Spain.
The network has also announced ‘ABP Creations’ – a content and production company. ABP Studios, which comes under the purview of ABP Creations is a shop for content needs in creatives, production, licensing and syndication.
Avinash Pandey, CEO, ABP Network, said, “This milestone is the beginning of another epoch-making journey for ABP Network. Over the years, we have focused on delivering the latest, most accurate news to viewers worldwide. Moreover, we have achieved undisputed leadership in the news genre. However, this new identity will give us leeway to be more than just a news media company. While helping us embrace digital technologies and become future-ready, it will also allow us to innovate more while scaling greater heights. What’s more, it will help us inspire people, spark imaginations, and enlighten minds.”
Jacob Benbunan, co-founder and CEO, Saffron, said, "Working with Avinash Pandey and his team helped Saffron create an ecosystem that I believe beautifully reflects the individual needs and idiosyncrasies of each channel without compromising the essence of being part of India’s pre-eminent publishing and newspaper house. It is not always that we encounter such exceptional talent, courage and clarity."
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Watch the film conceptualised by Talented here