A.O. Smith, a player in the water heaters and purifiers category, has awarded its digital mandate to FoxyMoron.
FoxyMoron will also be contributing towards all above the line marketing activities for the brand. The digital mandate will be handled by the agency's Bengaluru office.
Kartik Hariharan, business head, South, FoxyMoron, said, “It is a proud moment for us to win the mandate of a brand like A.O Smith, a global brand and market leader. This is a category first for us and we look forward to learning and delivering impactful campaigns that align with the brand's global vision.”
Pratik Gupta, co-founder, FoxyMoron, added, "We're stoked to be associated with A.O. Smith. This is a mega-win for us and a category first at FoxyMoron. What is even more exciting is that we are responsible for the full funnel communication and media strategies for A.O. Smith. We're looking forward to working with the team and doing great work together."