9X, Sony in dead heat

The battle for the number three GEC slot goes on. 9X and Sony both delivered 96 GRPs (CS 4+) while NDTVImagine (86 GRPs), STAR One (83 GRPs) and Sahara One (81 GRPs) make the battle more intense.STAR Plus and Zee (350 and 231 GRPs respectively) sit comfortably in the number 1 and 2 positions.Next week will see a slew of new programs on 9X and NDTV Imagine. 9X's Mahabharat, to run on prime time Mondays-Thursdays, will be an acid test for both the channel and the producer Ektaa Kapoor considering the investments in both programming and marketing.

by Campaign India Team

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