9X Media has appointed Ajay Bedi as vice president, sales and branch head for the North region.
He will be responsible for leading the FCT sales and brand solutions team to deliver revenue targets, by helping brands connect with their consumers.
He moves from Zee Entertainment, where he was VP, sales.
Alok Nair, chief revenue officer, 9X Media Network said, “The frequent lockdowns have had a compelling impact on the consumer behaviour and hence also on the brand campaigns. At 9X Media we are geared up to embrace the new reality by providing clients with cutting edge integrated media solutions while delivering wide reach that our channels offer across geographies. Our platforms are an ideal happy habitat for brands wanting to communicate with their core audiences while experiencing the power of music. The on-boarding of Ajay will not only ensure better client relations in the northern markets but will also help in market expansion.”
Bedi said, “Brands are always in search of innovative solutions to connect and engage with consumers and are also looking at extensive reach for their campaigns. 9X Media’s youth centric content and the wide reach across HSM (Hindi speaking market) through popular music television channels provides clients a great platform to have unique, purposeful, and entertaining engagements with their consumers. I look forward to working with the talented team at 9X Media in building a desirable ecosystem for the clients’ campaigns and thereby fulfilling the revenue targets for the network.”
With over 18 years of experience in the industry, Bedi has also worked across various media brands including Colors (Viacom18), UTV Bindass, Zee Entertainment and Radio Mirchi.