Campaign India Team
Aug 02, 2024

98% of top Indian apps use deceptive patterns: ASCI report

The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.

Delivery and logistics apps showed a high incidence of basket sneaking—a tactic to add unwanted items to a user's online shopping cart without their explicit consent.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 days ago

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

2 days ago

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

2 days ago

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

2 days ago

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.