Neobank service FloBiz has appointed 80dB Communications to handle its PR and communications mandate.
The agency will be responsible for the brand’s integrated communications plan, including public relations, industry associations, influencer outreach and social media. It will also help FloBiz drive awareness and engagement.
The account was won post a multi-agency pitch and will be handled by 80dB Communications' Delhi office.
Rahul Raj, co-founder and CEO, FloBiz, said, “We are excited to work alongside 80dB Communications. The team at 80dB is well known for their creative storytelling and innovative approach. With a deep understanding of the fintech space, 80dB is well suited to collaborate with us towards strengthening our presence in the industry. As we continue our journey of building a neobank for growing SMBs, our aim is to expand our reach to as many small and medium sized businesses as possible with offerings directed at solving the most critical business challenges. 80dB’s strategic go-to-market solutions will play an instrumental role in helping us achieve this.”
Abhilasha Padhy, co-founder, 80dB Communications, said, “We are delighted to be chosen as the strategic partner of choice by FloBiz, as it looks to embed itself further in the SMB community and amplify its solutions for them. We will be looking to combine traditional media approaches along with digital and social outreach to execute our integrated communications campaigns. Our creative and consultative methodology underpinned by relevant insights has proven to be an important contributor to our clients’ brand journey.”