1pointsize bags creative duties for Odyssey's 'Editions'

Odyssey India has handed over the creative duties of its new brand 'Editions' to Chennai-based creative shop, 1pointsize. This win for 1pointsize comes after recently bagging the creative mandate for Anval, an Australian company with products in bulk material handling.

Speaking about the win, TS Ashwin, managing director, Odyssey, "Editions, is an exclusive store for premium international and luxury pens. We are the sole licensee in India for stellar brands like Visconti (Italy), Curtis (Australia), Kynsey (Italy), Krone (Italy), Franklin-Christoph (USA), David Oscarson (USA), Diplomat (UK), Waldmann (Germany), Think (Italy), Stipula (Italy) and many more renowned names. We already have world class stores in Ampa Mall, Chennai and Inorbit, Hyderabad. We’ll soon be rolling out Editions to select cities like Bengaluru and Mumbai. So we needed a communications partner with a good sense of aesthetics and a penchant for creating classy work for luxury products. Sharad Haksar’s 1pointsize has all these qualities. That’s why had no hesitation in choosing them as our ad agency,”

Said Sharad Haksar, CEO, 1pointsize, "1pointsize is understandably delighted. Editions is right up our alley. Because creating luxury advertising comes naturally to us and we relish the challenge of building brands from scratch. So I see exciting times ahead."