Media
Ananya Saha
Feb 25, 2014

IMC Day One: ‘You are defined by what you do not do than what you do’

Panelists at the Indian Magazine Congress discussed curating content in the era of information overload

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

3 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

GroupM to merge agency brands into single P&L

4 GroupM to merge agency brands into single P&L

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Moves and wins roundup: Week of 28 April

7 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?

Related Articles

Association of Indian Magazines names Anant Nath as president
Media
Nov 18, 2023
Campaign India Team

Association of Indian Magazines names Anant Nath as ...

Delhi Press launches The Caravan
Media
Dec 04, 2008
Campaign India Team

Delhi Press launches The Caravan

Profile: ‘Our acquisitions have been fairly successful’: Anant Nath
Media
Jul 11, 2014
Ananya Saha

Profile: ‘Our acquisitions have been fairly ...

Delhi Press rolls out ‘The Caravan’ nation-wide
Media
Jan 04, 2010
Campaign India Team

Delhi Press rolls out ‘The Caravan’ nation-wide

Just Published

Jab we ‘Met’ Shah Rukh Khan
PR
44 minutes ago
Nandita Chalam

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.

Era of mediocre content to end soon, says Sony Pictures' Banerjee
Media
20 hours ago
Campaign India Team

Era of mediocre content to end soon, says Sony ...

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.

Are brands right to allow machines to handle customer service?
Digital
22 hours ago
Matthew Keegan

Are brands right to allow machines to handle ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.

History of GroupM 2003-2025: The world's largest media investment arm
Advertising
23 hours ago
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.