The theme of the two-day conference is 'Magazines: 2X. Engage.Connect.Work.'
Digital prospects, building communities in focus
IMC Day Two: ‘If they are suffering, there is definitely something wrong with how magazines are sold today’
As magazines try and re-invent themselves, how are media buyers viewing the medium?
A panel discussed ‘the power of regional magazines’, while another discussed how digital editions could push up readership
IMC Day Two: ‘The only issue is monetisation for publishers, and we are sure that is changing very quickly’
The VP and MD of Google India highlighted digital trends in his keynote at the Indian Magazine Congress 2014
WAT Consult’s Rajiv Dingra and Foxymoron’s Pratik Gupta discussed ‘How magazine brands can use social media to their advantage’, in a panel moderated by India Today Group’s Rohit Saran
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