Campaign India Team
Feb 24, 2016

11 Minutes: Anti-smoking film plays on an unfulfilled last wish

Watch the PSA running in cinemas and online here

A new anti-smoking film is currently being screened at a Mumbai multiplex. 
 
The film of over four minutes directed by Bollywood director Vibhu Puri, features big screen actors Sunny Leone, Alok Nath and Deepak Dobriyal. The message that a cigarette can reduce one’s life by 11 minutes is told through a quirky, humourous tale.
 
Set in a rustic North Indian village, it tells the story of a bedridden Dobriyal, who plays Nath’s son. A doctor tending to him advises Nath to fulfill his last wish. The last wish turns out to be a naughty one, as he seeks the company of Leone. They get together but before they get intimate, he breathes his last, as the film leaves the audience with the key message.   
 
The film went live online on 23 February 2016.
 
Credits
 
Director (film): Vibhu Puri
Story, screenplay, dialogues: Ankit Sharma, Manish Bhatt (Scarecrow Communications), Vibhu Puri
Music conceptualised by: Manish Bhatt
Music composed by: Rooshin Dalal
Creative and executive producer: Harshit Desai
Production company: Escaping Elephant
Producer: Dileep Nair
Singers: Aditya Gadhvi, Vatsala Patil
Project mentored by: Aditya Bhat
Project supported by: Aneel Murarka, Manish Murarka
Source:
Campaign India

Related Articles

Just Published

1 day ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.