Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 February.
Mi India
Shares: 9,700
Likes: 12,063
Cadbury Dairy Milk Silk
Shares: 8,891
Likes: 4,61,958
Maruti Suzuki Arena
Shares: 6,356
Likes: 87,878
Redmi India
Shares: 5,822
Likes: 17,174
Doublemint India
Shares: 5,723
Likes: 80,553
Tinystep
Shares: 5,428
Likes: 8,357
Murugappa Group
Shares: 5,193
Likes: 8,866
My Luminous
Shares: 2,437
Likes: 11,045
The Roadster Life
Shares: 1,520
Likes: 25,878
ICICI Pru Life
Shares: 1,276
Likes: 41,394
Caratlane.com
Shares: 1,186
Likes: 1,56,165
OnePlus India
Shares: 1,115
Likes: 3,92,378
Mangaldeep
Shares: 794
Likes: 11,520
Little Hearts
Shares: 721
Likes: 15,636
Manforce Condoms
Shares: 661
Likes: 21,729
USHA International
Shares: 657
Likes: 7,744
Reliance SMART
Shares: 656
Likes: 3,433
Clinique
Shares: 646
Likes: 79,812
Honda Cars India
Shares: 620
Likes: 87,588
Tanishq
Shares: 604
Likes: 1,05,301
