The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as its creative Agency on Record (AoR) post a multi-agency pitch. The agency's Mumbai office will handle both ATL and BTL.
The Muthoot Group encompasses financial services, hospitality, automotive, realty, IT services, healthcare, precious metals,global services and alternate energy among others.
Sanjeev Shukla, CMO, Muthoot Pappachan Group, said, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment. Our group's credo is 'Believe in Blu'e and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”
Anil S. Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi India, said, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact."