Adobe has announced the appointment of Sunder Madakshira as head of marketing for its India business. Madakshira will lead the local brand campaign and marketing efforts and have divisional marketing heads report to him. He will report to Marta DeBellis, vice president, marketing, Adobe Asia Pacific.
DeBellis said, “Today, digital is changing the way customers interact, work and relate to brands around them. With its strong foundation on content and data, Adobe is uniquely positioned to help brands chart digital transformation strategies that deliver amazing experiences for their customers.India continues to be one of our fastest growing markets in the region, and we see our marketing strategy here playing a key role in furthering our brand and growth plans. We are excited to have Sunder join Adobe to spearhead the marketing function in India, and are confident that his depth of experience will help us strengthen our brand’s leadership in this strategic market.”
In a career spanning more than 20 years he has also worked with SAP, Wipro, Hindustan Unilever and Visa.