ADK Fortune has won the creative duties for Ashok Leyland post a multi-agency pitch. The agency's office in Gurugram will handle the business.
Rajesh Mani, head-marketing and corporate communications, Ashok Leyland, said, "We're delighted to have appointed ADK Fortune as our creative agency. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK Team."
Subroto Pradhan, managing partner, ADK-Fortune, said, “It’s a privilege to partner an iconic brand such as Ashok Leyland. It has played a pivotal role in India’s progress and has been an integral part of the country’s infra growth. With new age transport solutions and emphasis on eco-friendly technology, it is poised for greater heights in times to come.”