Campaign India Team
Mar 08, 2016

Zulu Alpha Kilo makes another creative statement, cuts through clutter with parody website

'World's fullest full service agency' offers everything from 'cattle branding' to 'calculus tutoring' to 'unofficial Cannes Lion trophy manufacturing'

Just in case one forgot who created the 'Say No To Spec' creative, they're back to remind us.
 
Canadian agency Zulu Alpha Kilo has done it again.
 
The agency has created a parody website for itself, replete with jargon that is a hilarious exaggeration of typical agency sites.
 
Admittedly, the intent was to poke fun at the ‘sameness’ of every agency website. 
 
Featured on the site are fictional co-founders Frank Zulu – 'chief cxecutive, executive officer'; Marcus Alpha – 'ultra chief creative director officer', and Katherine Kilo – 'VP strategic strategy officer in charge of everything'.
 
Services on offer at the 'World's fullest  full service agency' include 'cattle branding', 'calculus tutoring', and 'unofficial Cannes Lion trophy manufacturing'
 
“Every agency website essentially says the same thing. So we decided to poke a little fun at the sameness of the industry with our Mocku-site,” said Zak Mroueh, chief creative officer  and founder. What's inside includes the agency’s culture (daily nap-times included), the latest account win, and the work – fictional of course.
 
Production of the site was handled by Zulu’s content creation division zulubot.
 
Credits
 
Creative director: Zak Mroueh
Writer: Nick Asik, Jon Webber, George Ault, Kaidy Wong, Jon Taylor, Courtney Brown, Jerry Brens
Art director: Omar Morson, Ari Elkouby, Jonathan Armstrong, Ryan Booth, Sherry Dubeau
Photographer: Jamie Morren
Accounts: Robyn Morrissey
Agency producer: Ola Stodulska, Tara Handley
Production House: zulubot
Interactive Programming: Justo Tellez, Gillian Black
Interactive Producer: Ola Stodulska
Director: Zak Mroueh
D.O.P: Michael Headford
Video post facility / editing company: zulubot
Editor: Michael Headford
 
Source:
Campaign India

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