Zulu Alpha Kilo makes another creative statement, cuts through clutter with parody website

Just in case one forgot who created the 'Say No To Spec' creative, they're back to remind us.

 

Canadian agency Zulu Alpha Kilo has done it again.

 

The agency has created a parody website for itself, replete with jargon that is a hilarious exaggeration of typical agency sites.

 

Admittedly, the intent was to poke fun at the ‘sameness’ of every agency website. 

 

Featured on the site are fictional co-founders Frank Zulu – 'chief cxecutive, executive officer'; Marcus Alpha – 'ultra chief creative director officer', and Katherine Kilo – 'VP strategic strategy officer in charge of everything'.

 

Services on offer at the 'World's fullest  full service agency' include 'cattle branding', 'calculus tutoring', and 'unofficial Cannes Lion trophy manufacturing'

 

“Every agency website essentially says the same thing. So we decided to poke a little fun at the sameness of the industry with our Mocku-site,” said Zak Mroueh, chief creative officer  and founder. What's inside includes the agency’s culture (daily nap-times included), the latest account win, and the work – fictional of course.

 

Production of the site was handled by Zulu’s content creation division zulubot.

 

Credits

 

Creative director: Zak Mroueh

Writer: Nick Asik, Jon Webber, George Ault, Kaidy Wong, Jon Taylor, Courtney Brown, Jerry Brens

Art director: Omar Morson, Ari Elkouby, Jonathan Armstrong, Ryan Booth, Sherry Dubeau

Photographer: Jamie Morren

Accounts: Robyn Morrissey

Agency producer: Ola Stodulska, Tara Handley

Production House: zulubot

Interactive Programming: Justo Tellez, Gillian Black

Interactive Producer: Ola Stodulska

Director: Zak Mroueh

D.O.P: Michael Headford

Video post facility / editing company: zulubot

Editor: Michael Headford

 

Also read: Canadian agency sounds hilarious clarion call: #SayNoToSpec