Restaurant search and ordering app Zomato has created a two-film ad campaign that will start airing in mid-November, as Diwali sets in. The films have been conceptualised by Ogilvy & Mather. This marks the first time the brand has roped in an external agency partner.
The films play on the bond between a parent and grown-up child.
One of the films (above) features a daughter visiting her father, who has been separated from her mother. He tries to make pasta for her, but it gets burnt – or overdone, as he puts it. She comforts him saying she has already ordered, showing him the Zomato app on her phone. They take their seats at a table to devour the pasta that has just been delivered. The lighthearted banter between father and daughter continues, as he tells her to not let her mother know about the burnt pasta.
The other film features a young man who orders food via Zomato, not wanting his mother to spend all her time in the kitchen. It is due to go live shortly.
Pramod Rao, SVP – growth, Zomato.com, said, “If there is one thing that brings together the same way as sports does, it's food. When we decided to go with our TV commercial for our online ordering product, we wanted it to be as real as possible – something that revolved around what brings us together at our homes.”
Creative agency: Ogilvy & Mather
Director (films): Shoojit Sircar