Advertising In-Depth
Vinita Bhatia
Jun 19, 2025

Havas backs AI bet with €100 million a year

From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.

Yannick Bolloré, chairman and CEO of Havas, outlined how AI is not only disrupting workflows but also redefining leadership styles. Image credit: Stephane Sby Balmy

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