Campaign India Team
Dec 22, 2023

Zomato delivers Christmas cheer when Santa's behind schedule

Watch the film here

Zomato has rolled out a Christmas film that captures the essence of the festive spirit while highlighting the role played by its delivery personnel in bringing some much-needed festive cheer to its users.

The film conjures up a 'what if' scenario of Santa Claus arriving late on Christmas eve and envisions the consequences in a heartwarming tale that reflects the collective anticipation of festivals, in kids to adults and even animals.

The opening frame of the video showcases Father Christmas taking delight in funny reels on Instagram before posting a 'Sorry, I'll be late' message to his followers on X (formerly Twitter) which lends a modern yet hilarious touch to the entire proceedings.

Set against a Christmas jingle, the ad conveys the message that late deliveries are painful, but Zomato aims to ensure timely delivery of festive delights, bringing smiles to faces. The film culminates in a touching encounter between Santa and a food delivery person, ending with the latter walking back to his bike only to find a neatly gift-wrapped parcel awaiting him, thus effectively underscoring the joy of giving during festivals.

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.