Campaign India Team
Dec 22, 2023

Zomato delivers Christmas cheer when Santa's behind schedule

Watch the film here

Zomato has rolled out a Christmas film that captures the essence of the festive spirit while highlighting the role played by its delivery personnel in bringing some much-needed festive cheer to its users.

The film conjures up a 'what if' scenario of Santa Claus arriving late on Christmas eve and envisions the consequences in a heartwarming tale that reflects the collective anticipation of festivals, in kids to adults and even animals.

The opening frame of the video showcases Father Christmas taking delight in funny reels on Instagram before posting a 'Sorry, I'll be late' message to his followers on X (formerly Twitter) which lends a modern yet hilarious touch to the entire proceedings.

Set against a Christmas jingle, the ad conveys the message that late deliveries are painful, but Zomato aims to ensure timely delivery of festive delights, bringing smiles to faces. The film culminates in a touching encounter between Santa and a food delivery person, ending with the latter walking back to his bike only to find a neatly gift-wrapped parcel awaiting him, thus effectively underscoring the joy of giving during festivals.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

1 day ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.