Watch the films conceptualised by Williams Lea Tag India here
In a campaign of three TVCs of 30 seconds each, DHL uses the rivalry on the football field to showcase its business advantage.
In these commercials, the rivalry of the two football coaches is given a funny twist, as each one of them uses DHL to turn their seemingly impossible moments into reality.
The campaign uses a football match as a metaphor for business challenges and shows through humour, how the logistics company can help businesses deliver goals.
Watch the second ad in the series:
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Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.
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Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
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