Campaign India Team
Nov 30, 2017

Weekend Watch: DHL takes advantage of soccer coach rivalries

Watch the films conceptualised by Williams Lea Tag India here

In a campaign of three TVCs of 30 seconds each, DHL uses the rivalry on the football field to showcase its business advantage. 

In these commercials, the rivalry of the two football coaches is given a funny twist, as each one of them uses DHL to turn their seemingly impossible moments into reality.

The campaign uses a football match as a metaphor for business challenges and shows through  humour, how the logistics company can help businesses deliver goals. 

Watch the second ad in the series:

Campaign India