Watch the films conceptualised by Williams Lea Tag India here
In a campaign of three TVCs of 30 seconds each, DHL uses the rivalry on the football field to showcase its business advantage.
In these commercials, the rivalry of the two football coaches is given a funny twist, as each one of them uses DHL to turn their seemingly impossible moments into reality.
The campaign uses a football match as a metaphor for business challenges and shows through humour, how the logistics company can help businesses deliver goals.
Watch the second ad in the series:
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"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively
Watch the film conceptualised by TBWA\ India here
India is the fourth country, after Brazil, Germany and France, where this new format is being tested.
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