Campaign India Team
Jun 15, 2021

PlayerzPot’s anthem invites fans to play this football season

Watch the film conceptualised by Interactive Avenues here

PlayerzPot has unveiled a digital video commercial for the ongoing UEFA European Football Championship. Conceptualised by Interactive Avenues, the film aims to unite football fans from all over. 
 
The film captures fans engaging with football by tapping their feet and showcasing their dribbling skills. It is set to the beats of its previous film’s song, which lyrically asks game lovers, ‘PlayerzPot pe khela kya?’ (have you played on PlayerzPot?)
 
Sunil Yadav, CEO, PlayerzPot said, “’PlayerzPot Pe Football Nahin Khela, Toh Kya Khela’, (If you’ve not played football on PlayerzPot, then what have you played) reinstates our commitment to fans of the sport and its fantasy aspects. This DVC reveals the diverse palette of fantasy football fans, who have found their ultimate involvement with the game through our platform.”
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.

1 hour ago

The performative male: When masculinity becomes a ...

Finance gurus, sneaker collectors, and wellness evangelists reveal how masculinity is now packaged as consumable cultural capital.

3 hours ago

Turning music catalogues into brands with cultural ...

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.

22 hours ago

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.