PlayerzPot has unveiled a digital video commercial for the ongoing UEFA European Football Championship. Conceptualised by Interactive Avenues, the film aims to unite football fans from all over.
The film captures fans engaging with football by tapping their feet and showcasing their dribbling skills. It is set to the beats of its previous film’s song, which lyrically asks game lovers, ‘PlayerzPot pe khela kya?’ (have you played on PlayerzPot?)
Sunil Yadav, CEO, PlayerzPot said, “’PlayerzPot Pe Football Nahin Khela, Toh Kya Khela’, (If you’ve not played football on PlayerzPot, then what have you played) reinstates our commitment to fans of the sport and its fantasy aspects. This DVC reveals the diverse palette of fantasy football fans, who have found their ultimate involvement with the game through our platform.”
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Was managing partner, Ogilvy Mumbai