Vivo Phones recently ran a social media campaign, #NotSoFilmy Diwali, which saw indie artists Uday Benegal, Monica Dogra and Prateek Kuhad collaborating to compose a song titled 'Nayi Subah'.
Social media played a key role, with inputs on the genre, feedback on lyrics, etc. being sought out on social platforms. The song went online on 10 November 2015.
2016 will see a music video being release for the song, which will be the final leg of the campaign.
Credits
Client: Vivo
Creative agency: Team Grey Group Batey
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