Temptations first came to Campaign’s attention in 2014 with an ad that featured people serving treats to their cats in an overblown, athletic fashion. The brand’s latest online campaign is equally ludicrous. The spot, by Adam & Eve/DDB, manipulates home videos of cats to make it look as if they are boxing historical and pop-culture opponents. It is backed by a BuzzFeed game, which lets users control a cat to punch falling objects.
Client: Temptations Creative agency Adam & Eve/DDB Chief creative officer Ben Priest Executive creative directors Ben Tollett Emer Stamp Richard Brim Creative directors Rick Brim Daniel Fisher Copywriter Frances Leach Art director Christopher Bowsher Planner Elaine Miller Media agencies Digitas Starcom US Production company Passion Pictures Director Tim Hope Editor Dan Budin Soundtrack Fighter’s Heart” IMAGEM Publishing Post-production Passion Pictures Audio post-production Clearcut Sound Sound design Christopher Wilson