Weekend Fun: Nike’s ‘Just do it’ turns 25; asks users to look for ‘possibilities’

Nike has rolled out its latest global campaign to celebrate 25 years of its ‘Just do it’ thought. The new campaign, titled, ‘possibilities’, looks to take ‘Just Do It’ to the action stage as it enables  consumers to participate in challenges through the Nike+ digital ecosystem.

 

Through the film, created by Wieden + Kennedy Portland, Nike is looking to inspire viewers to push their limits and strive to reach new goals, symbolised by the opening line of the film, ‘If you can run a mile, run a race, run a marathon, outrun a movie star.’  A series of different challenges and scenarios emerge which urge viewers to challenge athletes like Serena Williams, LeBron James, Gerard Piquet and Andre Ward.

 

On this campaign, Davide Grasso, global chief marketing officer, Nike, said, "For 25 years, we’ve been inspiring people to Just Do It. With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

 

Here are some of our picks from Nike's work over the years.

 

2012

 

2007

 

 

1998

 

 

2010

 

2011

 

 

2011 Cricket World Cup

 

 

 

2007

 

 

 2008

 

 

2012