In June 2013, Molson Canadian, a beer brand, got the online world abuzz with an on ground activity in different parts of the world. A ‘beer fridge’ (below) that would open only after scanning Canadian passports, filled with Molson Canadian beer.
This June, the brand has gone one step further (video on top). The fridge opens only when people sing ‘O Canada’, the country’s national anthem.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins