McCann New York gives the classic holiday tune "Auld Lang Syne" a Jose Cuervo twist with the help of 57 bottles of tequila and production company Fall on Your Sword.
McCann worked with the Brooklyn-based musical collective and production company to create a mechanical rig that performs "Auld Lang Syne." The shop vacs blow air over each bottle to produce a note. As composers, Fall on Your Sword tuned each bottle with just the right amount of tequila.
Campaign credits
Client: Jose Cuervo
Agency: McCann
Production Company: Fall On Your Sword and McCann
Director of Integrated Production: Nathy Aviram
Executive Music Producer: Eric Johnson
Integrated Producer: Lauren Bauder
Music Producer: Michael Ladman
Executive Creative Director: Mat Bisher
Creative Director: Jason Ashlock
Creative Director: Sean LaBounty
Senior Art Director: William Montgomery
Senior Copywriter: Lucas Shanks
Account: Lauren LaValle; Chris Jeyes; Rachel Heiss
(This article first appeared on CampaignLive.com)
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