Weekend Fun: Kobe Bryant and Lionel Messi take the selfie challenge

NBA star Kobe Bryant and footballer Lionel Messi return in Turkish Airlines’ new global campaign. Crispin Porter & Bogusky has conceived the spot, which is its first for the brand since winning the global advertising account in September.

It features Bryant and Messi competing to take the most exotic selfie, and using Turkish Airlines as their means of transport. The sign offdescribes how Turkish Airlines flies to more countries than any other carrier.