Campaign India Team
Dec 07, 2013

Weekend Fun: Kobe Bryant and Lionel Messi take the selfie challenge

Watch the ad film conceived by Crispin Porter & Bogusky for Turkish Airlines here

NBA star Kobe Bryant and footballer Lionel Messi return in Turkish Airlines’ new global campaign. Crispin Porter & Bogusky has conceived the spot, which is its first for the brand since winning the global advertising account in September.

It features Bryant and Messi competing to take the most exotic selfie, and using Turkish Airlines as their means of transport. The sign offdescribes how Turkish Airlines flies to more countries than any other carrier.

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

2 hours ago

Ashish Bhushan joins Haymarket Media Group as ...

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.

2 hours ago

'Measurement is the new currency': OMG APAC's Tony ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

5 hours ago

The call of green: How brands are driving sustainabi...

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.