The much talked about 'Eid release' has hit screens today.
Sajid Nadiadwala's directorial debut has been torn apart by critics. But they never claimed to be able to foretell whether a release would succeed or fail, did they?
The trailer, which went online on 15 June, has had over 15 million views till date.
History and the absence of anything better at the cinemas indicate that this film will see another Salman hit around Eid festivities.
If you're looking to suspend disbelief and be entertained, head to the cinemas this weekend.
Have a good one.