Campaign India Team
Nov 14, 2014

Weekend Fun: Happy Children’s Day

Catch up on the chatter around the day

Children’s Day is here and with it a bout of nostalgia as the ‘adults’ amongst us vow to never let their inner child grow up. The social media is abuzz with the day’s greetings being exchanged by one and all. 
 
We take a look at some of the efforts to honor the day. 
 
Paper Boat rolled out an short film made in-house to mark the day. The film is titled, 'When i grow up'. 
 
Robin Age | Celebrating Childhood
 

9XM | Happy Children’s Day

Brands leveraged the opportunity to engage with their audiences by hosting contests, conversations on their social media profiles. 
 
Shopper’s Stop announced a contest identified by #BringBackTheKid. 
 
eBay India had its own thing going on with the #BachchaHaiKya contest.
 
Parle Products chose to interact with and engage with children through their initiative titled ‘Padhte raho, badhte raho’. The children belonged to the Angel Xpress Foundation, an NGO for underprivileged children, at Mithibai College in Mumbai. 
 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

The AI train has left the station. Are Indian ...

(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)

3 hours ago

“AI powers the engine, and humans steer the story ...

EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.

4 hours ago

ReBid launches its in-house AI creative studio

The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.

21 hours ago

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.