Campaign India Team
Nov 14, 2014

Weekend Fun: Happy Children’s Day

Catch up on the chatter around the day

Children’s Day is here and with it a bout of nostalgia as the ‘adults’ amongst us vow to never let their inner child grow up. The social media is abuzz with the day’s greetings being exchanged by one and all. 
 
We take a look at some of the efforts to honor the day. 
 
Paper Boat rolled out an short film made in-house to mark the day. The film is titled, 'When i grow up'. 
 
Robin Age | Celebrating Childhood
 

9XM | Happy Children’s Day

Brands leveraged the opportunity to engage with their audiences by hosting contests, conversations on their social media profiles. 
 
Shopper’s Stop announced a contest identified by #BringBackTheKid. 
 
eBay India had its own thing going on with the #BachchaHaiKya contest.
 
Parle Products chose to interact with and engage with children through their initiative titled ‘Padhte raho, badhte raho’. The children belonged to the Angel Xpress Foundation, an NGO for underprivileged children, at Mithibai College in Mumbai. 
 

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

16 hours ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

17 hours ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

18 hours ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?