Zepto and boAt's festive ad hits the right note

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While everything is set, the one thing missing is the speaker!

Tensions rise, complaints flood in, and the party is on the brink of disaster. That’s when Zepto steps in, delivering the boAt speaker in just 10 minutes, turning the night around and saving the party.

With iconic characters like Raghu Ram, Kokila Ben, Perpendicular from Gangs of Wasseypur, and Rohan Cariappa, the campaign mixes humour, drama, and pop-culture references perfectly.

This partnership is aimed at highlighting how boAt’s premium sound and Zepto’s 10-minute delivery come together to ensure that no celebration is ever incomplete. A boAt spokesperson said, “Music is the heartbeat of every party, and at boAt, we’re here to keep the vibe alive. Thanks to Zepto’s quick delivery, even if you forget the speaker, we’ve got you covered—no party flops on our watch!”

Whether it’s a Christmas gathering, a New Year’s bash, or an impromptu hangout, boAt and Zepto claim that they are ready to deliver an unforgettable experience in just 10 minutes. The ad tries to underpin that this festive season, consumers don’t need stress over the details—as the two companies will ensure the vibe is always on point.  

Campaign’s take: Quick commerce meets booming bass in Zepto and boAt’s latest digital film, a witty take on party planning and last-minute saves. Featuring a gentle Balraj hosting a chaotic year-end bash for iconic angry TV personalities—think Raghu Ram, Kokila Ben, and Perpendicular—the ad is packed with humour and pop-culture nods.

Disaster strikes when Balraj forgets the speaker, threatening to derail the festivities. Enter Zepto’s 10-minute delivery, saving the day with a boAt speaker and turning chaos into an unforgettable party.

The campaign cleverly positions Zepto as the ultimate problem-solver and boAt as the life of any gathering, blending humour and relatability. While the humour-filled storytelling and cultural references strike a chord with younger, digitally-savvy audiences, some may argue that the dramatic setup slightly overshadows the core message about the product features.

However, the playful collaboration succeeds in showing how quick commerce and premium audio can be a perfect festive pairing. By combining entertainment and utility, Zepto and boAt have created a memorable campaign, but whether it drives long-term brand affinity or just provides a good laugh remains to be seen.