Campaign India Team
Jul 04, 2023

boAt appoints Jemimah Rodrigues as brand ambassador

Rolls out a campaign featuring Rodrigues to highlight this association

boAt appoints Jemimah Rodrigues as brand ambassador
boAt has announced the appointment of cricketer Jemimah Rodrigues as brand ambassador. 
 
Rodrigues embodies the brand's philosophy of 'do what floats your boAt' which made her the perfect fit. 
 
To highlight this association, the brand has rolled out a campaign featuring Rodrigues. 

 
Aman Gupta, co-founder and chief marketing officer, boAt, said, "We are proud to welcome Jemimah to our boat tribe. At boAt, we strongly support women in sports, and we believe in her tremendous potential to inspire an entire generation of hustlers. We look forward to working closely with her and creating greater impact on the ground level."
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

7 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

8 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

8 hours ago

Nike unveils Olympics campaign: 'Winning Isn’t for ...

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.