Weekend Fun: FIFA 2014: EA Sports spurs Americans to support their team, tells them ‘It’s in your hands’

Leveraging the FIFA World Cup, gaming company EA Sports has rolled out an online campaign for the American market, led by a 90-seconder. The film has been created by Wieden+Kennedy Amsterdam.

Through the campaign, EA Sports is looking to appeal to ‘every American’ - cowboys, astronauts, cheer leaders, NFL players and surfers included. Set to the song ‘I am a Real American’, the film features these characters on a football field, engaged in a ‘soccer’ match. It ends with this appeal to every citizen, to encourage the American soccer team: ‘The FIFA 2014 World Cup. It’s in your hands.’

This is football weekend. Have a beautiful one.