Advertising Digital
Campaign India Team
Jun 14, 2014

Weekend Fun: FIFA 2014: EA Sports spurs Americans to support their team, tells them ‘It’s in your hands’

Watch the ad film conceptualised by Wieden+Kennedy Amsterdam here

Leveraging the FIFA World Cup, gaming company EA Sports has rolled out an online campaign for the American market, led by a 90-seconder. The film has been created by Wieden+Kennedy Amsterdam.

Through the campaign, EA Sports is looking to appeal to ‘every American’ - cowboys, astronauts, cheer leaders, NFL players and surfers included. Set to the song ‘I am a Real American’, the film features these characters on a football field, engaged in a ‘soccer’ match. It ends with this appeal to every citizen, to encourage the American soccer team: ‘The FIFA 2014 World Cup. It’s in your hands.’

This is football weekend. Have a beautiful one.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

JioCinema to live stream the FIFA World Cup
Media
Oct 06, 2022
Campaign India Team

JioCinema to live stream the FIFA World Cup

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

Coca-Cola kicks off FIFA World Cup 2022 campaign
The Work
Sep 01, 2022
Campaign India Team

Coca-Cola kicks off FIFA World Cup 2022 campaign

MMGB: FIFA World Cup advertising campaigns
Advertising
Jun 11, 2018
Campaign India Team

MMGB: FIFA World Cup advertising campaigns

Just Published

Apple to integrate ChatGPT into the next iPhone upgrade?
Marketing
7 hours ago
Reem Makari

Apple to integrate ChatGPT into the next iPhone ...

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.

The Tesla trial: Can brands thrive without a traditional marketing team?
Marketing
7 hours ago
Matthew Keegan

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

FCB India appoints Mayuresh Dubhashi as chief creative officer
Advertising
8 hours ago
Campaign India Team

FCB India appoints Mayuresh Dubhashi as chief ...

Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.

BMC threatens license revocation for Ego Media following deadly hoarding collapse
Advertising
10 hours ago
Campaign India Team

BMC threatens license revocation for Ego Media ...

The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.