Advertising Digital
Campaign India Team
Jun 14, 2014

Weekend Fun: FIFA 2014: EA Sports spurs Americans to support their team, tells them ‘It’s in your hands’

Watch the ad film conceptualised by Wieden+Kennedy Amsterdam here

Watch the ad film conceptualised by Wieden+Kennedy Amsterdam here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

JioCinema to live stream the FIFA World Cup
Media
Oct 06, 2022
Campaign India Team

JioCinema to live stream the FIFA World Cup

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

Coca-Cola kicks off FIFA World Cup 2022 campaign
The Work
Sep 01, 2022
Campaign India Team

Coca-Cola kicks off FIFA World Cup 2022 campaign

Electronic Arts appoints GroupM to global media account
Advertising
Mar 04, 2025
Shauna Lewis

Electronic Arts appoints GroupM to global media account

Just Published

Why all of a sudden all brands are apologizing?
Advertising
6 hours ago
Content Labs

Why all of a sudden all brands are apologizing?

Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.

Dish TV Group partners with Amazon Prime to offer Prime Lite benefits
Media
6 hours ago
Content Labs

Dish TV Group partners with Amazon Prime to offer ...

Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.

Questions mount over AI’s emotional limits
Media
14 hours ago
Staff Reporters

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

ChatGPT traffic is small, but high-intent: AdLift
Marketing
14 hours ago
Campaign India Team

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.