Advertising Digital
Campaign India Team
Jun 14, 2014

Weekend Fun: FIFA 2014: EA Sports spurs Americans to support their team, tells them ‘It’s in your hands’

Watch the ad film conceptualised by Wieden+Kennedy Amsterdam here

Leveraging the FIFA World Cup, gaming company EA Sports has rolled out an online campaign for the American market, led by a 90-seconder. The film has been created by Wieden+Kennedy Amsterdam.

Through the campaign, EA Sports is looking to appeal to ‘every American’ - cowboys, astronauts, cheer leaders, NFL players and surfers included. Set to the song ‘I am a Real American’, the film features these characters on a football field, engaged in a ‘soccer’ match. It ends with this appeal to every citizen, to encourage the American soccer team: ‘The FIFA 2014 World Cup. It’s in your hands.’

This is football weekend. Have a beautiful one.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bisleri India on the hunt for a new creative partner

1 Bisleri India on the hunt for a new creative partner

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Hindustan Unilever announces leadership changes, appoints new executive director

3 Hindustan Unilever announces leadership changes, appoints new executive director

Venke Sharma joins Sprinklr after departing from Disney

4 Venke Sharma joins Sprinklr after departing from Disney

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

5 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

7 Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

Times of India launches 'My City, My Art' challenge for World Art Day

8 Times of India launches 'My City, My Art' challenge for World Art Day

The future is female: The rise of women entrepreneurs in India

9 The future is female: The rise of women entrepreneurs in India

Times Power of Print throws down the gauntlet to ad agencies

10 Times Power of Print throws down the gauntlet to ad agencies

Related Articles

JioCinema to live stream the FIFA World Cup
Media
Oct 06, 2022
Campaign India Team

JioCinema to live stream the FIFA World Cup

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

Coca-Cola kicks off FIFA World Cup 2022 campaign
The Work
Sep 01, 2022
Campaign India Team

Coca-Cola kicks off FIFA World Cup 2022 campaign

MMGB: FIFA World Cup advertising campaigns
Advertising
Jun 11, 2018
Campaign India Team

MMGB: FIFA World Cup advertising campaigns

Just Published

Engineers India scouts for creative partners
Advertising
2 days ago
Preeti Hoon

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

India's IAA chapter launches campaign to combat voter apathy
The Work
2 days ago
Campaign India Team

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

From niche to mainstream: The rapid rise of the creator economy
Opinion
2 days ago
Kalyan Kumar

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

Why international airlines want a piece of Air India’s chatbot technology
Advertising
2 days ago
Shawn Lim

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.