Tata Pravesh has rolled out a film featuring VVS Laxman.
The film is shot in Laxman’s home, where he talks about how he has been on the lookout for the next great player, since he retired, referring to someone who has the attributes similar to that of Tata Pravesh. This follows the Akela Hi Kaafi Hai campaign with Gajraj Rao as the brand ambassador, with an objective to drive awareness about steel wall opening solutions.
P. Anand, chief - services and solutions, Tata Steel, said, “Tata Pravesh steel doors and windows with the elegance of wood, combine strength, style and durability. They are a one-stop solution to many hassles in the existing door / window offerings. The film draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh.”
Vijay Jacob Parakkal, senior VP and managing partner, Wunderman Thompson, Kolkata, said, “One can never forget Laxman’s fantastic innings at Eden Gardens and his epic partnership with Dravid. The perfect mix of grit, determination and style that characterised that partnership is echoed by Tata Pravesh, which combines the strength of steel with the elegance of wood.”
Client: Tata Pravesh - a brand of Tata Steel
Agency: Wunderman Thompson South Asia
Project head: Vijay Jacob Parakkal, SVP and managing partner
Creative director: Moeinuk Sengupta
Copywriter: Aniket Chatterjee
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Watch the films conceptualised by Taproot Dentsu here