Vodafone has started its campaign for the ninth season of the IPL with a film showcasing its internet network, conceptualised by Ogilvy & Mather.
The film is set in a near-empty metro late at night. Two women inside are seen having a chat. One of them gets off the train at a station. As she walks out, she notices a man from a compartment behind her following her. Her friend from inside the train also notices this and immediately places a video call to her. The lady on the platform labels the man creepy. The girl in the train gives her friend company through the tense moments and 'bores' her with another story. A super appears, introducing the girl in the train as a 'SuperBuddy'. The film goes on to show the girl exiting the station, with the man taking off his hoodie cap and walking the other way. Vodafone SuperNet signs off.
Kiran Anthony, group creative director, Ogilvy & Mather, said, "The brief was to differentiate Vodafone SuperNet from the rest and position it as a superior network. Our idea is to showcase the different features of Vodafone SuperNet through charming real life stories starting with the the uninterrupted video calls film."
Vodafone will be releasing more work during the course of the tournament.
Agency: Ogilvy & Mather