Campaign India Team
Apr 28, 2014

Vodafone Zoozoos push more products, on the sets

Watch the ad films conceptualised by Ogilvy & Mather here

After releasing two films that went on air on during the first IPL match on 16 April, Vodafone rolled out three more films last week.
 
The films follow on the lines of the first two, with the Zoozoos enacting roles in popular TV show formats. One of them shows a scene from a dare show, where a Zoozoo is shown facing a lot of insects. In between the task, the Zoozoo reaches out to its phone and pays its Vodafone bill. The title introduces the service and reads 'Pay your bill from anywhere, Download my Vodafone App'.
 

The second film shows a scene from a fitness show. The Zoozoos are shown dancing to high tempo music at the start, but that decreases over gradually, before finally going off. The instructor is shown kicking the music player, which leads the tempo to be back. The film ends with the title introducing 'Booster Packs' which helps in regaining internet speed after a set consumption slows it down.

 
The third film is set in a shoot location. It shows a male Zoozoo playing on his mobile phone. His female co-star looks to him and grabs his phone and makes a call. He looks worried about the bill he's going to receive as his co-star continues talking on the phone. The film ends with the title introducing '95 per cent off on international roaming' on Vodafone.

Vodafone’s campaign during IPL 2014 will be supported by OOH, digital and other mediums, informed a statement from the company.
 
Credits
 
Client: Vodafone India
Creative agency: Ogilvy & Mather (Mumbai)
Media agency: Maxus 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Classplus sees Sourav Ganguly play a triple role to ...

Watch the film conceptualised by Options Design here

6 hours ago

Travel was the first to shut down, will be the last ...

The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

6 hours ago

P&G’s Marc Pritchard: Brands are spending ‘too much ...

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced