After releasing two films that went on air on during the first IPL match on 16 April, Vodafone rolled out three more films last week.
The films follow on the lines of the first two, with the Zoozoos enacting roles in popular TV show formats. One of them shows a scene from a dare show, where a Zoozoo is shown facing a lot of insects. In between the task, the Zoozoo reaches out to its phone and pays its Vodafone bill. The title introduces the service and reads 'Pay your bill from anywhere, Download my Vodafone App'.
The second film shows a scene from a fitness show. The Zoozoos are shown dancing to high tempo music at the start, but that decreases over gradually, before finally going off. The instructor is shown kicking the music player, which leads the tempo to be back. The film ends with the title introducing 'Booster Packs' which helps in regaining internet speed after a set consumption slows it down.
The third film is set in a shoot location. It shows a male Zoozoo playing on his mobile phone. His female co-star looks to him and grabs his phone and makes a call. He looks worried about the bill he's going to receive as his co-star continues talking on the phone. The film ends with the title introducing '95 per cent off on international roaming' on Vodafone.
Vodafone’s campaign during IPL 2014 will be supported by OOH, digital and other mediums, informed a statement from the company.
Client: Vodafone India
Creative agency: Ogilvy & Mather (Mumbai)
Media agency: Maxus