On Day 2 of adtech 2012 being held in New Delhi, Campaign India asked three digital players: Madan Sanglikar, chief executive officer, AD2C; Karan Gupta, managing director, Affinity Solutions; and Suresh Reddy, chairman and chief executive officer, Ybrant Digital share their views on the question: “Paid media versus unpaid media – where would you rather be? Why?"
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The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies
Kantar's Barometer India study conducted across 19 cities in the country