On Day 2 of adtech 2012 being held in New Delhi, Campaign India asked three digital players: Madan Sanglikar, chief executive officer, AD2C; Karan Gupta, managing director, Affinity Solutions; and Suresh Reddy, chairman and chief executive officer, Ybrant Digital share their views on the question: “Paid media versus unpaid media – where would you rather be? Why?"
Video: Paid versus unpaid media
WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media
