Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Events

VIDEO: In conversation with TBWA’s Laurie Coots at Goafest 2011; Powered by Hindustan Times

Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.

by Bindu Nair Maitra | 08/04/2011

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.

 

Related Articles

Goafest 2026 scheduled in Goa from May 20

Sapphire Media to drive CTV Scale monetisation

AdVinciCode crafts PNG Jewellers campaign with Ranbir Kapoor

LATEST NEWS

‘Still finding its feet’: Underwhelming early returns for ChatGPT Ads

Coach and Kate Spade parent taps Dentsu to consolidate APAC media business

A TL;DR of The Trade Desk fallout with Dentsu, WPP and Publicis

IBM and Ogilvy end 32-year creative partnership

Qatar Airways launches global creative review

In-Depth

AI is a convenient cover for layoffs: Neil Patel

Omnicom Media promotes Ellen Griffin to global brand president

Ray-Ban owner consolidates global media duties into Publicis Groupe

Oscars roundup: Watch cinematic spots from Disney, Panera, Coinbase and more

Haymarket launches Festival of Marketing Asia, set for Kuala Lumpur debut in September

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Group Ltd.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings