Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Events

VIDEO: In conversation with TBWA’s Laurie Coots at Goafest 2011; Powered by Hindustan Times

Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.

by Bindu Nair Maitra | 08/04/2011

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.

 

Related Articles

Krafton India and Royal Enfield integrate motorcycles into BGMI

Project Worldwide launches ‘Math of Marketing’ effectiveness framework

AdCounty Media India brings Gaurav Dikshit on board as advisor

LATEST NEWS

Meta hits $200 billion revenue milestone on AI-powered ad surge

TVS Raider turns riders into campaign creators

Ajay Gupte exits WPP Media; Shekhar Banerjee to take over

Kingfisher amplifies fan engagement at Tata WPL 2026

MediBuddy reframes cervical cancer awareness through discomfort

In-Depth

If I were the Finance Minister… with Soumya Mohanty

If I were the Finance Minister… with Centrick’s Roy Menezes

Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews

If I were the Finance Minister… with J7’s Venkat Mallik

Cheil X bolsters leadership across Delhi and Mumbai

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Group Ltd.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings