Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Events

VIDEO: In conversation with TBWA’s Laurie Coots at Goafest 2011; Powered by Hindustan Times

Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.

by Bindu Nair Maitra | 08/04/2011

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.

 

Related Articles

Krafton India and Royal Enfield integrate motorcycles into BGMI

Project Worldwide launches ‘Math of Marketing’ effectiveness framework

AdCounty Media India brings Gaurav Dikshit on board as advisor

LATEST NEWS

Jeff Bezos-owned Washington Post to lay off more than 300 journalists

Omnicom, WPP, Publicis and Havas share prices plummet amid AI sell-off

Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year

Crocs launches ‘Wonderfully Unordinary’ global brand narrative campaign

Škoda Auto India and BBH India roll out ‘You Never Drive Alone’ campaign

In-Depth

Arthur Sadoun on Publicis’ growth, sector woes and the ‘kiss of death’

Can protein coffee move beyond the hype at Starbucks India?

Publicis hits record profit margin, adds 5800 staff and hikes cash bonuses 8%

Anupriya Archarya and Kainaz Karmakar appointed jury presidents for Cannes Lions 2026

Running against the giants: Can On outpace Nike and Adidas in Asia?

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Group Ltd.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings