Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Ranjan Kapur, chairman, Bates India, talks about the health of the agency post the recent people moves, gaps in the organisation, and the road ahead
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.
According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.
The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.