Radhika Joshi
Apr 02, 2013

VIDEO: Has role of creative agencies become more important with media fragmentation? (3)

Ahead of the IAA Debate in Goa presented by Dainik Bhaskar Group, Campaign India asks industry leaders for their take on the topic

The second of the IAA Debates presented by the International Advertising Association’s India Chapter (IAA), is being presented by the Dainik Bhaskar Group at Zuri White Sands, Goa, on 5 April 2013.

The topic is: 'With growing media fragmentation, the role of creative agencies has become more critical in brand communication'.

Ahead of the Debate, Campaign India caught up with industry leaders for their take on the topic. Here’s the third of the video series leading up to the main event.

Featured here are Pratap Bose, COO, DDB Mudra Group; Josy Paul, chairman and chief creative officer, BBDO India; and Shiv Sethuraman, CEO, TBWA\India.

To register to attend the IAA Debate in Goa, e-mail: iaaindiachapter@gmail.com or call Latha on 044-33546292.

Also watch: 

VIDEO: Has role of creative agencies become more important with media fragmentation? (1)

VIDEO: Has role of creative agencies become more important with media fragmentation? (2)

Source:
Campaign India
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