Radhika Joshi
Mar 29, 2013

VIDEO: Has role of creative agencies become more important with media fragmentation? (1)

Ahead of the IAA Debate in Goa presented by Dainik Bhaskar Group, Campaign India asks industry leaders for their take on the topic

The second in the debate series presented by the International Advertising Association’s India Chapter (IAA), is being presented by the Dainik Bhaskar Group at Zuri White Sands, Goa, on 5 April 2013.

Speaking for the motion will be Prasoon Joshi, executive chairman and CEO, McCann WorldGroup India and president, South Asia; and Partha Sinha, managing partner, BBH India.

Speaking against the motion will be Vikram Sakhuja, CEO, Maxus Worldwide; and Anupriya Acharya, leader – client leadership, South Asia, GroupM Media India (Mindshare Fulcrum).

The debate will be moderated by Monica Tata, honorary secretary, IAA.

Ahead of the Debate, Campaign India caught up with industry leaders for their take on the topic. Here’s the first of the videos leading up to the main event.

Featured here are K V Sridhar (Pops), chief creative officer, India sub-continent, Leo Burnett; Sajan Raj Kurup, founder and creative chairman, Creativeland Asia; T Gangadhar, managing director, MEC India; and Ajit Varghese, managing director, Maxus South Asia.

What’s your stand on the subject? Mail into gokul@haymarket.co.in – the best responses will get published by Campaign India.

To register to attend the IAA Debate in Goa, e-mail: iaaindiachapter@gmail.com or call Latha on 044-33546292.

Also watch:

VIDEO: Has role of creative agencies become more important with media fragmentation? (2)

VIDEO: Has role of creative agencies become more important with media fragmentation? (3)

Source:
Campaign India