The issue is not new. But the stand taken by some industry veterans seems different from their positions of the past. And some of them are saying that recent industry developments have had a role to play.
In the video above, client representatives Viral Oza of Nokia and Rahul Welde of Unilever have their say.
Here’s what seasoned media agency professionals like Madison World’s Sam Balsara, GroupM’s CVL Srinivas and Mindshare’s Ravi Rao are saying:
Here’s what representatives from the creative agencies have to say. Watch which side Leo Burnett’s Arvind Sharma, Grey’s Jishnu Sen, Draftfcb-Ulka’s KS Chakravarthy and Orchard Advertising’s Anish Daryani are on:
And of course, Campaign India also caught up the younger lot too: Here’s what Magnum Intergrafiks’ Lokesh Naik, Banana Brand Works’ Deepak Prakash and GroupM’s Aaron Noronha feel:
What do you think?