One thing that has plagued almost all advertising festivals has been the low turnout of marketers. Campaign India caught up with Vivek Nayer, senior vice president – marketing, Mahindra & Mahindra; Ravi Vora, vice president – marketing, Flipkart; and Anu Joseph, executive creative director, Creativeland Asia, for their perspectives.
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The author states how the advertising industry will be affected due to iOS14 policy changes and lists some major targeting strategies which will be impacted