Ahead of the IAA Debates Delhi on 13 May 2013 presented by the Dainik Bhaskar Group, Campaign India caught up with adlanders for their take on the topic: ‘Creative awards can also be given for differentiated one-off expressions’.
Here's what Malvika Mehra, Sajan Raj Kurup and Nadia Chauhan Kurup have to say.
Ahead of the IAA Debates Delhi on 13 May 2013 presented by the Dainik Bhaskar Group, Campaign India caught up with adlanders for their take on the topic: ‘Creative awards can also be given for differentiated one-off expressions’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.
Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.
Hub launches with four 'Super Agents'.